Been importing children’s toys since 1994, our company included play dough to its range of toys in 2002. From 2009 on the production of play dough products is performed in Turkey, under the company’s own brand Kid'zz Dough. Since then, Elit has continuously improved both product quality and variety and has added to its assortment production and marketing rights of some well-known brands such as Barbie, Hot Wheels, Sponge Bob, Dora, Ninja Turtles, Paw Patrol, Emoji, Heidi, Miraculous Lady Bug and Pj Masks.

Our sales and exports concentrate mainly on various discount markets, toy chain stores, stationery chain stores and toy wholesalers locally as well as internationally in diverse countries such as Greece, Italy, Tunisia, Lebanon, Bulgaria and Israel.

What makes us different is our wide product assortment and our outstanding price-performance ratio. We are confident that our exports will increase exponentially due to the high interest shown to our products at international trade fairs like Kids Turkey, Spielwarenmesse Nurnberg, Hong Kong Toys & Games. All our products (doughs and plastic accessories) are CE certificated from accredited international laboratories (Intertek, UL) and pass the EN71 Part1-2-3, AZO, Phthalate, Carcinogenic, Allergens and Cadmium tests. Our play doughs are made entirely of edible raw materials and they’re completely safe to health and environment.